Tula highlights the major benefits

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of their auto-delivery product: 15% off, free shipping, and a bonus free gift. These benefits help remove obstacles to repurchase and have the net effect of increasing customer lifetime value.


7. Optimize customer engagement with personalized channels (ft. Fashion Nova)
Customers have different habits. Some use Twit cell phone database ter. Others prefer Instagram. Some check their email. Others don't.

Customer database marketing allows eCommerce stores to identify which channels prospects are most likely to engage with.

Below is an example of Fashion Nova triggering a shopping cart abandonment campaign not through traditional email channel, but via Facebook Messenger.


8. Dynamically create cross-sale offers based off of previous search history (ft. Etsy)

Another great application of database marketing are category pages.

Category pages are often overlooked, with brands focusing more on landing pages and product page design. Above is a great example from Etsy.


Etsy tracks customer's previous searches. With this data, they are able to inject a vari