What does this development mean for companies?

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Social media has become increasingly important recently. Due to contact restrictions, social media networks are almost the only way for consumers to find out about current developments and offers. Due to these developments, marketing is primarily carried out online. More and more companies are offering their products through their own online shop in order to boost sales. Instagram has its own shop function that allows orders to be placed directly via the social network. This means that marketing can be linked to the sale of products. Facebook offers a similar function, where companies are allowed to set up a shop directly on the platform. Companies should therefore consider setting up an internal social media guide to clearly define guidelines, playouts and goals in social media.




Especially in times of crisis, social platforms are the first port of call for keeping uk gambling data consumers and interested parties up to date on current events. This is because, especially in times of crisis, users are more active on social networks than ever before and are finding out about the respective companies. For them, this means not only entering current information, but above all placing great emphasis on service. There is an increasing number of feedback or inquiries, which companies should respond to as quickly as possible. This not only expresses customer service, but also strengthens the feeling of togetherness.



What options are available to companies in social media?
While brick-and-mortar retailers are focusing on online shopping, restaurants are increasingly expanding their delivery services. Other marketing measures include open communication about safety measures that are being implemented to protect employees and customers. Other formats such as virtual events offer further opportunities to maintain closeness to customers. The crisis in particular has also driven the production of new items that are particularly important in times of crisis.

Not only has influencer marketing changed fundamentally in Corona times, but also the way companies communicate with their consumers. Many companies have less money at their disposal, which is why influencer marketing has suffered a decline. Even if companies have less money at their disposal to implement marketing measures, influencers should remain true to their values ​​and only enter into collaborations with which they feel connected and which do not damage their image. In times of crisis, it is important for companies to adapt to current developments and expand customer service via social media.