What conclusions should you draw from this as an entrepreneur?

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Every freelancer should take a close look at what their core knowledge is. The key questions should be: Why do my clients book me? What problems can I solve for them? And how can I achieve this for them digitally?

It has never been easier than today to acquire the technology, visibility and freely scalable accessibility to turn your knowledge into money. Map your knowledge according to the questions mentioned. The main motivation can be to get out of exchanging time for money. Once you have understood this and taken this path, you will look at the economic crisis completely differently.

People who are already in the advantageous position of being able to offer their knowledge digitally or have largely digitized the distribution of their products probably said: It's a health crisis, you can't do everything in your private life anymore. But fortunately, it hasn't presented me with any major economic challenges.



How do you know whether your business is ready for digitalization as a freelancer?
As I said, this is somewhat dependent on the proportion of knowledge in one's own value creation and, as a result, actually has two major directions. I have already mentioned the first: a road construction company will continue to move large machines and will not be able to do so via WiFi.

But the current crisis is still bearable there, for example. Craftsmen's businesses pakistan gambling data I have spoken to recently tell me about well-filled order books and excellent working conditions in empty public buildings.

Digitalisation does not seem to be immediately necessary here , but it is precisely for this reason that it can develop particular power if you act as a pioneer here. Retail and shops have been unchangeable for centuries; now everyone is looking at Amazon with anger, envy or resentment, which, as we say, has disrupted an existing business model. If you do not continuously destroy yourself from within, you will be destroyed from without.

But the freelancers who sell their knowledge as experts are much more obviously affected. And that is the second big movement right now. Freelancers are no longer meeting their own customers. They have to ask themselves how good the chances of success are in going digital.

And there are two factors that I would always ask about: How much can I refine knowledge – which is available online in unlimited quantities as a result of digitalization? Can I position myself as an authority for my knowledge sector?

And then the second question: Can I use my knowledge to create relevance for my customers and communicate it digitally? If these two questions are answered well, then one question no longer arises: the question of visibility.