It is important for you to keep them in mind and synchronize all your actions in business with them, because, one way or another, any action will give both a positive and a negative effect. And you need to evaluate whether the action you have taken gives an increase in the money that the business earns or not.
Let's look at a simple example. You have a website or landing page. For example, 1000 people visit it every day. Some of them, for example 1%, contact your company and the client's application "falls" into the sales department. Then the sales manager takes these 10 applications into work and receives, for example, 1 client. is 6000 rubles. Accordingly, the final revenue of the business is 6000 rubles.
This is where the concept of conversion comes in . In this example, we see two conversions, let's call them the first and second. Conversion essentially shows how effectively the tool processes the particles cyprus phone number data included in it. In this case, the particles are site visitors and requests from visitors, and the tools are the landing page and the sales manager.
Conversion is calculated as the ratio of outgoing particles to incoming ones and is measured in percentages. In this case, the first conversion is calculated as the ratio of applications to visitors: 10 / 1000 * 100% = 1%. i.e. the conversion of our first tool - the site is 1%.
And the conversion of our second too.
By increasing the first conversion to just 2%, we will get not 1 sale, but two. By increasing the second conversion by 10%, we will get not two sales, but four, and in accordance with our average check, which is 6,000 rubles, we will get 6,000 * 4 = 24,000 rubles, instead of the 6,000 that were initially. Nice, don't you agree?
What is most interesting is that quiz marketing influences both the first and the second conversion. This is very, very tempting. How this happens and what it is based on, we will consider in the second part of the article.