Example #1: Twine's Freelancer Toolkit
twineconnects businesses with digital and creative freelancers, allowing brands to post job ads for free, then connecting them with talent from its network of 400,000 people.
Clearly, it needs to be able to rely on a vast and diverse pool of freelance talent to do this. Otherwise, it would be like Uber without drivers or Instacart without delivery people – a convenient platform that doesn’t actually do anything.
So how does Twine attract enough freelancers to meet its clients' demands?
Check out its freelance landing page and you'll find pakistan mobile database a bunch of reasons - secure payments, regular work, clear communication. But you'd only know these things if someone told you or if you found the site yourself and started clicking.
In other words, Twine needs a way to present its messages to the talented digital marketing and creative freelancers it wants to work with.
Content marketing helps Twine do this effectively. Its freelancer tool is a fantastic example:
This tool is exactly what it sounds like – a hub full of all the resources anyone can find.self-employedyou might need, including things like:
Banking recommendations
Time tracking software
Insurance packages
And, of course, the way to find a job.
Productivity and project management tools
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