Sales volumes directly depend on how strong the communication impact is on the target audience as a whole and on a specific potential buyer. In the first case, we are talking about mass advertising, in the second - about the personal work of an employee with a client. The professionalism of a manager is manifested in his ability to convince the interlocutor of the need to purchase a product or service.
The third communication indicator that influences sales growth is public relations. A company's positive reputation, the absence of negative reviews, participation in charity and socially significant projects - all this helps to increase the brand's reputation and the loyalty of consumers of its products.
Communication indicators
The totality of the listed indicators is subject to regular assessment by the management, since they all influence sales growth. Monitoring the effectiveness of advertising channels, identifying the most effective techniques used by managers, and analyzing other aspects of communication with the audience will help to weed out communication methods that do not give the expected results and focus on the most productive ones.
Sales data
Working to increase profits is israel email list impossible without analyzing current sales. A thorough study of this aspect of the company's activities is carried out on the basis of the data included in this report:
product groups;
price change;
distribution;
average check dynamics;
price segments;
demand for temporarily unavailable goods.
Data is collected for each product group and for the entire range as a whole. The report allows you to understand the level of demand for individual items, identify products and services that are not in demand by customers. Based on the analysis results, individual products are excluded from the product line.
Similar information about competitors' performance can be very useful in terms of making adjustments to your own sales strategy. For example, when considering the introduction of a new product, it is advisable to first check whether it is in demand among competing companies.