While we're on the topic of leads, we think it makes sense to define the term as it impacts the type of Twitter ad campaign you choose.
A Lead (Sales Lead) is a potential customer (individual or company) who expresses interest in your product/service and provides contact information. The last point is probably the most important part of the definition, as it allows you to separate leads from non-leads. Leads need to be given tools (usually in the form of a landing page form) to leave their contact information. So the ultimate goal of Twitter advertising in terms of lead generation is to attract people to your website or landing page.
Twitter has several different advertising campaigns in its arsenal, all of which are accessed through Twitter Ads Manager.
What is Twitter Ads Manager?
This is the place where all the tools a marketer needs to advertise a business on the social network are collected. Here you also manage advertising reports. Advertisers can run entire campaigns from here, including creating promotional tweets, groups and individual ads. This functionality can be found in the settings:
What is Twitter Ads Manager?
How does Twitter Ads Manager work?
Ads Manager has custom filters that allow you to evaluate india phone number data selected ads based on status, objective, campaign name, or funding source. You can add as many filters as you want to narrow down the ad types by simply clicking the Add Filter button.
Adding a filter is done via the third button in the upper left corner
Once you have selected filters, you can save the settings for future use. Filter sets can be used over and over again without having to remember which ones you need. You can save multiple sets.
Twitter Ads Manager also has customizable metrics. By default, you will see Result Rate, Cost per Result, and All Results on your screen. Each metric can be assigned a goal by simply clicking on the goal name in the metric's properties drop-down menu.
You can search for metrics you've modified (using the name they've assigned), add or delete metrics, and change their order on the screen using the drag-and-drop mechanism. Once you've saved your metric sets, you can access them at any time by entering the name you've chosen in the drop-down menu.
Additionally, to the right of the export function, there is a Share button that allows you to send the created spreadsheet. Anyone with access to your account will see the customized spreadsheet that you have just created.