Local Strategy with Facebook Ads (Low Budget)

[shaownhasan]

For those of you who, like me, work in a Web Agency, you will have found yourself in front of "Local" clients who with a €300 monthly budget believe they can revolutionize their business and maybe, why not, become rich! Alas, they grow like mushrooms.

But even with small budgets we can have fun ; because for us Marketers the fun in doing Ads must come first!

Now I bring you a Case Study from my agency.
The client is an excellent restaurant in my area that is already quite well-established, family-run features of our advertising database with many years of experience and the Chef, one of the sons, is a picturesque and unique character... musician, singer, joker and excellent cook, in short, an over the top character but totally ignorant of Web Marketing .
from customers and resellers by virtue of identification codes and product names ;
from prospects through technical terminology , but not limited to the specific name of the product communicated.
Which keywords should you use?

And, in this case, the alarm bells went off for me precisely on the algorithmic filters (the manual action would have been reported on Google Search Console, but in this sense, Google's anti-spam team has been a bit stuck for a few years, at least on SEO over-optimization).
So for him, running a campaign on Facebook Ads or classic Offline advertising makes no difference whatsoever.