How do I get my social media content to the right people?

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We all use social media these days. Well, maybe not everyone, but at least a large portion of the population does.

The question is no longer whether we use it, but why.

And that's exactly what Six Interfaces has been buy netherlands phone number to discover marketing strategies and boost sales.

So, what is your main reason for being active on Facebook, Twitter, Instagram or any other social network?

Apparently, most of us use them to keep in touch with other people, but also to stay up to date with what's happening in the world around us.

Precisely because of the last reason, social media has become a very important asset in the hunt for new customers.

With a good strategy, social media offers the opportunity to showcase your business to new buyers.

Although many companies include social media in their marketing strategy, few have achieved satisfactory results.

This shows us how some companies fail to hit their target. But why do they fail?

The answer is obvious: they don't create the right strategies, they don't study their audience and they don't even worry about how to communicate with their future customers in the right way.


How to create a Social Media Marketing strategy?

Social media is a vital marketing channel for businesses of all sizes.

The question “why should our company use social media?” is now being replaced by “how can our company grow with social media marketing?”

However, businesses are still trying to market on social media without a documented strategy. So here are some basic steps to get you started.

Step 1: Audit your current social presence

Before you strategize about where you’re going, take a quick look at where you are.

Some areas to consider when auditing your company's social media presence are:

– What networks are you currently active on?

– Are your networks optimized (profile and cover photos, bio, URL, etc.)?

– Which networks are currently bringing you the most value?

– How do your profiles compare to your competitors’ profiles?

Step 2: Document who your ideal customer is

You need to be as specific as possible with this part. For example, if you identified your target audience as parents, that’s fine.

However, if you identify your ideal client as a father who lives in Rio de Janeiro, is between 30 and 50 years old, earns more than R$270,000 per year, primarily uses Facebook and is interested in outdoor activities, you will have much more success.