Landing Page: Outside or Inside the Navigation Structure?

[shaownhasan]

Landing pages are literally landing pages . They are used to finalize a web project whose business model is linked to a product or service to sell or towards which to direct traffic for other reasons. Their job is to make sure that users perform a specific action , specified in the body of the page itself and facilitated by all the layout elements and more generally by communication that constitute them.

Call, donate, sign up, buy now, download the PDF, get the discount, visit the page etc., are all possible actions that are facilitated by the presence of landing pages that for these purposes must have precise characteristics, the what you will get inside the engineer database result of study and research. Today I will try to overturn the concept of landing page, starting from the classic model.

But let's start in order, answering the question that many ask themselves about these devices: should they be internal or external to the navigation structure of the website?


In particular, the question arises whether they should be orphan pages that cannot be reached from the website or whether they can instead – and under what conditions – be found within the information architecture and receive links from one (or more) of the menus, or even from the body text of one or more pages.

Common sense teaches us that if the website sells only a few products/services, such as 3 or 4 in total, the corresponding landing pages can certainly be reached from the site, while if the product is only one and the business model revolves around it, the landing page may even coincide with the homepage.