In the current times, creating unique experiences for our users is one of the bases on which to create different marketing campaigns. It is about offering differentiating elements on which to focus the dynamics of the lead generation company. Among these elements we highlight:
Offer : something that we can offer the visitor that is attractive, interesting and useful to them. Added value that attracts their attention and for which they agree to provide us with their data (which will become part of an active and constantly changing database).
Call To Action : These are buttons or calls to action strategically usa phone number data placed on a page with the aim of increasing the site's conversion. They act as a 'hook' that draws the user to go one step further and leads them to the landing page.
Landing Page: a specific page that only contains information about a specific campaign or promotion, a specific product or service, etc. Its content is generally that announced in a Call To Action and the objective is conversion.
Form : On the landing page, the visitor will find a form in which to fill in their contact details to access the 'promise' of the landing page. This is the main element of the landing page, as it converts visitors into leads.
Let's take a closer look at each of these elements:
1.- Irresistible offers for the visitor
It is not enough to just show what you have, but you must do it in a way that captures the visitor's attention: give it a sense of urgency, limit the offer to a certain period of time... This works because people perceive that what is offered to us has much more value.
If supply is limited either in time or units, demand increases.
It can also be very beneficial for your campaign to take advantage of current events: the celebration of special days, an important event, etc. A clear example is the celebration of relevant days such as Black Friday or Cyber Monday , promotional events that emerged in the USA and which are joined year after year by more companies around the world taking advantage of the 'commercial pull' that they represent. In Spain, e-commerce increases by around 20% each year.