Download article as PDF
Tell a story – how to use Story Ads to create engaging advertising
A hand is holding a smartphone, the display shows a full bookshelf. In the background, an open book lies on a table with letters flying out of it.
With Story Ads you can tell your stories naturally and expressively.
Social media continues to enjoy great popularity. Platforms such as Facebook, Instagram and YouTube are used by millions of people around the world every day. Stories in particular are becoming increasingly important. With a story , you tell stories, show your everyday life or draw attention to your company. In this blog post, we will tell you how you can advertise in these stories .
Overview:
What is a story?
How do Story Ads work?
Benefits of Story Ads
Where can you place story ads?
Instagram
Facebook
Snapchat
Twitter
What you should consider with Story Ads
Text, image or video?
A look into the future: Advertising on WhatsApp
Conclusion
What is a story?
The story function originally comes from Snapchat , where it south africa phone data became established. This feature is now also available on Instagram, Facebook, and WhatsApp. This status can be an image, text, video, or animation and can be individually designed. A story is always visible in full format on the smartphone and disappears after 24 hours. On WhatsApp, you can find the stories under the "Status" tab; in the Instagram app, the stories are right above the feed. If you log into Instagram via your PC, you will see the stories to the right of the normal post feed. You can view Facebook stories in the app, in Messenger, and in the desktop version. They are always positioned so that you see them almost first when you open Facebook or Messenger.
A story can be watched in its entirety or skipped. It is possible to “push aside” a user’s stories completely or just skip a single story.
Around 500 million people use the story function on Instagram every day . Facebook expects that the Instagram story will replace the popularity of the normal feed in 2019.
Tell a story – how to use Story Ads to create engaging advertising
-
- Posts: 426
- Joined: Mon Dec 23, 2024 5:46 am