Paid advertising on the Internet

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This is where money comes into play: with a certain budget and know-how, you can place internet advertising that reaches exactly your target group. This way, you avoid wasted advertising and make users aware of you and your company.

Google Ads
With Google, you have the option of placing paid ads as part of Google Ads (formerly Google AdWords) , which are placed above the organic results at the top of the Google results list. This measure is also part of online marketing, specifically SEA ( Search Engine Advertising ). Your advantages: More attention and qualified clicks, because you decide in advance which keywords your ad should be placed for. In the best case scenario, this means you can reach your interested parties and potential customers in a targeted manner.

Example of an SEA ad from Media Company Düsseldorf
SEA ad using the example of Media Company Düsseldorf
You usually only have to pay for these ads when users actually sri lanka phone data click on them (pay per click). However, there are other billing models available, such as the price per thousand impressions - here you pay per 1,000 impressions.

With Google, you can not only place text ads, but also display or banner advertising . If you are interested, these or your normal ads will be displayed via the so-called Google Display Network , i.e. on websites that have integrated Google advertising space. Depending on the keyword, Google will place these independently so that the ad reaches exactly your target group.

You can read more information about SEA as well as advertising options and everything about the process in our SEA blog article .

Facebook Ads
Facebook Ads work in a similar way to SEA ads on Google. As already mentioned, you can of course do Facebook marketing for free - but with the help of Facebook Ads you can expand your community and address your exact target group.

Here, too, you have many targeting options available to reach your target group. Play your posts and specify, for example, the age, gender, interests or professions of the users who should see them. This way, you can also reach users who do not yet follow you on Facebook or do not know your company.

Do you want to learn more about social media advertising and how to use Facebook Ads? Then our blog article Facebook Ads - the guide for beginners is just the thing for you.

Ads in business networks
As already mentioned, company profiles on the business platforms Xing and LinkedIn are basically free. However, for those who do B2B marketing , paid ads in business networks are also a great opportunity to acquire new customers. Xing and LinkedIn offer you the opportunity - similar to Google Ads and Facebook Ads - to display ads precisely to your target group.

With Xing Ads you can reach users in Germany, Austria and Switzerland. LinkedIn is the international version and displays your LinkedIn ads in many other countries.