Instagram Marketing: Target Group

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If your business is not in the “lifestyle industry” but you are an auto mechanic or a tax consultant , it helps to link your content to certain things that your followers like.

We recommend that you get to know your target group and know which products your followers like and what interests they have. For example, as a car mechanic , you have the opportunity to market special offers on Instagram: The main inspection is coming up and you post a picture of a top offer in combination with an attractive car. Since your followers are interested in your car repair shop and therefore probably also in cars, this post will be well received.

The tax advisor can share his services on Instagram, for example by posting a cup of coffee and suggesting to his followers and potential clients that they can take a short break because he is taking care of their tax matters.

In order to be successful on Instagram and support marketing, it is very important to invest a lot of time and creativity into your account. Anyone who just wants to build an Instagram account on the side will quickly realize that it is not that easy and that continuous work is required.

Instagram Marketing: Content
Content is important and should appeal to your followers. You don't have to worry if your company is not one of the usual lifestyle companies . At first glance, restaurants or fashion brands have it easier to market their products. However, you can also draw attention to your product by presenting yourself and your team on Instagram from an open and personable perspective. This way, you not only market your products, you also present the character and culture of your company. Unlike traditional media, the focus here is on communication and interaction with the customer.

your Instagram profile
For marketing reasons, your company logo or product is a good option for your profile photo - the same applies to your Instagram name. If you want to market several products, we recommend that you use your company name - or the name under which you can be found on other social media platforms.

Your profile picture is displayed within the app with a resolution sweden phone data of 110 x 110 pixels. When it comes to photos, you have to make sure that Instagram publishes them in a square format. The maximum resolution of the post is 2,048 x 2,048 pixels, with the standard size being 612 x 612 pixels.

Private Instagram account or visible to everyone?
If you want to actively use your Instagram account to support your marketing, we will explain the basics here and work our way towards the insider tips .

If your profile is public, every Instagram user can see it. If, however, you only publish your page privately, only your followers will see your content. Then it is also your job to accept or reject requests from your followers. This way you never lose track of who you are sharing your content with.

For marketing purposes – whether you want to market your company, your product or yourself – we recommend that you make your profile visible to all Instagram users.

To familiarize yourself with Instagram, it is worth using Instagram for private purposes at first. This way you can gain initial impressions and see how other companies market themselves and their products on Instagram.