Easily Create Customer Segments: Barilliance combines offline and online data to create a complete 360 view of your customers - enabling you to easily create customre segments for pricing strategy. Request a demo here.
Step 2: Create Unique Experiences for Your Customer Segments with Personalization Technology
Now that you are able to identify your high and low type customers, it is time to implement your pricing strategy.
You need to be able to present high ty cell phone list e customers with high type offers, and low type customers with low type offers.
There is no better way to do this than through personalization.
We've covered eCommerce personalization extensively on this site. I encourage you to check out some of these posts to understand what is possible with onsite personalization.
eCommerce Personalization Primer- This post covers all the basics of what eCommerce personalization is, along with overviews of the major types of personalization available.
Personalization Statistics to Guide Strategy & Tactics - A comprehensive overview of personalization statistics, identifying the most effective strategies and tactics.
Personalized Product Recommendation Stats - An overview of how personalized product recommendations can affect sales.
There are so many ways to enact your pricing strategy.
My personal favorite way to optimize a customer's experience is through personalized recommendations. Every successful eCommerce store uses recommendations - however the best implement personalized results.
You can see how to replicate Amazon's product recommendation strategy with Barlliance here.
High type customers search for Z
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