The relationship with your customers: how to foster interaction

[shaownhasan]

Below, a few suggestions divided by channel and other more general ones:

The site (if present) must be essential in the information reported and, above all, responsive (in other words: that it can be read well from a mobile).
Compared to all the social channels available today, having to make a selection due to time constraints, I would limit myself to Facebook , Instagram and WhatsApp .
Within Foursquare you can plan advertising campaigns;
Try to interact with local resources (most popular and active) to be retweeted and to how overseas chinese contribute to business in the usa see your content reshared by them.
It is really difficult for local businesses to derive the return on investment from a single initiative, but it is true that there are tools that can help a little: coupons , for example, or the ability to track incoming calls ( with specific tools and features ). Digression on coupons : I believe that Groupon, in some cases, still represents a crazy opportunity to make yourself known. If in the past this investment has become a failure for merchants, the reason is mainly one: they did not understand (or were not explained well) the tool. Digression closed.

A good tip is to create a daily checklist of things to do (it is useful both for the owner - to remember - and for the staff).
Let's not forget about offline promotion , not as an alternative but alongside it: if the business is micro-local, the old flyer works very well.
Facebook
It is certainly one of the virtual places to be. But to start you must first become aware of these aspects: