How do you welcome returning

robiulhasan · Post by **robiulhasan** » Mon Dec 23, 2024 4:32 am

Here, Booking.com does a fantastic job recognizing returning clients, and use their pricing strategy to prompt customers to sign in.

When I first come back to the site, they welcome me. The copy is personal. Most beautifully, they give me a clear reason to login.

Instead of simply displaying a logi cell phone lists n button hidden in the far right corner of the page, they take the opportunity to reiterate their value proposition: "Sign in to see deals up to 50% off".

customers who aren’t logged in?

2. Leverage Geolocation Personalization for Anonymous Visitors

Booking.com understands the power of personalized recommendations.

Directly underneath the search bar is a recommendation widget. As we will see, they personalize these recommendations in real time.

The question is, how should you personalize recommendations when you haven't gathered any data from your customers yet?

Upon landing, Booking.com knows where I am.

Based on my IP address, they create recommendations. My guess is that these recommendations are the most frequently searched for travel destinations from people in my current location of Omaha, Nebraska.