The most common mistakes companies make when it comes to email delivery

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To gain insight into the latest trends, best practices, and common pitfalls in email delivery, we reached out to industry experts on LinkedIn .

These seasoned professionals, with years of experience in email marketing and deliverability, shared their valuable insights on the most common mistakes companies make, the top trends to watch out for in 2024, and the crucial role email content plays in determining inbox placement.

We spoke with: Alec Beglarian , LB Blair , Jan-Philipp Benecke and Daniel-the-wise Ojaide

Let's learn from the wisdom of these experts to lebanon mobile database avoid costly missteps, stay ahead of the curve, and optimize our email campaigns for maximum impact.

So, let’s dive into expert advice and discover the strategies and best practices that can boost your email marketing efforts and drive better engagement, conversions, and overall success.

We all make mistakes. The important thing is to learn from these mistakes and fix them, especially in a business environment.

Here are what I found to be the most common errors:

Lack of awareness, most people are not aware that deliverability even exists until they already have a deep-rooted problem. LB Blair
Lack of proper email authentication. Proper authentication (SPF, DKIM and DMARC) is indispensable these days. Jan-Philipp Benecke
The most common mistake companies make with email deliverability is making short-term, panic-fueled decisions when faced with issues like a sudden drop in engagement. Instead of taking a methodical, long-term approach to identifying the root cause and implementing a well-thought-out solution, they often make hasty changes that can make the problem worse.