4. Purposes of using CRM and CDP

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CDPs, on the other hand, are primarily used by marketers. As they aggregate data from multiple channels, marketers can gain access to more nuanced and complex customer information. Some of the more advanced CDPs include features such as data quality and modeling, real-time personalization, and workflow automation.

Unsurprisingly, given that they are primarily used by different teams, the intentions behind the use of the data are also divided by the difference between CRM and CDP. We mentioned this above, but iceland mobile database let's now take a closer look.

CRMs are designed to improve customer interactions on a very personal level. They provide data on past interactions between your business and the person so that future communications do not hit any stumbling blocks or roadblocks.

This limited view of the customer remains useful, but it focuses only on your interactions. CRMs are highly specialized in their job of managing customer relationships, but serve no other purpose.