Marketing automation is gaining momentum in the RuNet. This concept is also replaced by the word "automatic sales funnel". In fact, this term came to us from the USA and sounds like marketing automation. What is it?
Marketing automation is a process that allows a marketer to automate routine processes. From email marketing to complex on/off switching of personal retargeting. The main idea is that the system reacts to user actions and switches some actions on/off. For example, "user Vasily Pupkin" visited a page with a product, but did not leave a request. We start showing him an ad with an offer to leave a request.
User "Vasily Petrovich" came to the page and left a request. We start sending him letters, he reads them, everything is fine. But there is also "Gennady Olegovich", who left a request a month ago, our manager contacted him, but at some point Gennady stopped reading letters. The system automatically starts sending him messages in the messenger.
There can be a lot of options. The main thing to understand is that guatemala phone number data marketing automation segments your site visitors by certain parameters. It sends one thing to some, and another to others. Conversion increases due to hypersegmentation.
Contents of the article
Who needs marketing automation?
Business processes in marketing automation
The problem of integrating services with each other
Who needs marketing automation?
The word "automation" is very scary for small and medium businesses. It seems that only large companies can afford such solutions. This is not true. There are many marketing automation solutions for small businesses.
Also, when you hear the word "marketing automation", most managers think: "I don't need it." Yes, you do. If you have leads and you get them through online advertising, you 100% need marketing automation. It will help you optimize your advertising budgets and increase sales.
Nowadays, we can see a massive hype around sales funnels. There is a myth that through a magic funnel, people will buy without a manager, and the whole world will become wonderful. This is not true. Marketing automation plays a different role in each niche. Somewhere it automatically leads the lead through the content and warms it up, somewhere it sells without a manager, somewhere it automates the work and reduces costs.