A pricing page is an opportunity to evaluate a company's business strategy. And often, it is the only specific section of a website or landing page: other pages talk about value and benefits, and only the pricing page can do without precision.
Despite this (or perhaps because of this), the presentation of information on a pricing page often determines its ability to generate subscriptions. Today, most SaaS companies rely on “self-service” for subscribers, meaning that the company’s employees are not involved in the purchasing process. In this case, the site acts as a seller, and the price list becomes the final barrier to conversion.
This article contains an analysis of more than 100 price lists of top companies operating in the following areas:
You can see these pages for yourself on the Pinterest board .
Pricing pages contain several key elements, and it’s worth examining each one in detail. Note that the examples shown are not necessarily winners in any given category. These pages were chosen because they contain interesting ideas or present familiar elements in an unusual way. This is not an awards ceremony.
1. Headline
If the price list is one of the most important parts of a landing page, then the headline is one of the most important parts of the price list. It’s the first thing visitors will see before they scroll down the page and lithuania phone number data get to your offer. In this situation, the job of the headline is not so much to convey information as to set the tone and emotion (yes, emotion is always important) and to reflect your brand values. The style of the headlines of all the pages examined in this study is strikingly similar and appeals to core values:
Flexibility
Possibility of choice
Simplicity
Satisfying customer needs
Affordability of price
If you were to come up with one general title for all of these pages, it would be something like, "Choose a simple, affordable plan that meets your needs." But don't use that exact title; it's too general.
Principles:
The headline sets the tone for the entire page.
The title should be short (preferably less than 7 words).
It's helpful to reiterate your brand values in the header to maintain consistency across the site.