A good lead nurturing campaign involves educating and engaging with subscribers on an ongoing basis. That’s its power: by providing multiple, consistent touchpoints with your leads over a period of time, you not only keep them thinking about you, you also literally “coach” them to make a purchase.
The famous British scientist Alfred North Whitehead once said that “civilization advances by increasing the number of operations that can be performed without thinking about them.”
This is exactly what you should achieve during your growing campaign.
If you provide people with links to valuable resources, free downloads, or other useful content in your emails that require them to take a specific action (like clicking or responding to an email), you're training uae phone number data your leads to opt-in in the future.
Over time, as users realize the value of your content, they will automatically perform the actions you ask them to take, whether it's responding to an email or clicking on a link. It becomes a habit.
Later, once you have accumulated enough experience interacting with leads and have earned their trust, convincing them to accept your final offer will become easier. Micro-agreements, multiplied by the accumulated value, will strengthen the law of reciprocity. It’s a winning combination.
Psychologist Robert Cialdini summarizes these behavioral traits in his bestselling book, Influence:
“Automatic stereotypical behavior prevails in all human actions, since in most cases it is the most effective style of behavior, and in other cases it is simply a necessity.
We are not expected to acknowledge and analyze all aspects of every person, event, and situation we encounter on a daily basis. We do not have the time or the ability to do so. Instead, we often use our stereotypes, our habits of classifying things according to a few key traits, and then react unconsciously when one or another trait emerges."