All actions are planned in advance, based on user behavior. Naturally, it is impossible to plan steps that involve posts that have not yet been written, but you can create series based on existing publications.
Remember that leads don't subscribe at the same time, so we recommend sending new subscribers previously published posts that they may have missed.
Draw a diagram of the steps for each behavior option.
This diagram shows all types of user actions and the corresponding steps on your part.
Some tips to think about:
You may need to create a landing page.
You will need separate templates for each email (campaign step).
Your users may be located in different places. For best results, schedule your sending based on their time zone.
The writing style should be similar to that used on your website.
Consider creating a "Silence List" for those you don't want to send to.
Make sure that the message schedule is belarus phone number data adequate: users should not receive too many/few emails;
Use analytics to understand what actions users take in response;
Finally, create a powerful message that motivates action.
Here's what a typical pattern looks like (for one type of behavior):
Draw a diagram of the steps for each behavior option.
Use the services of professionals
You need to automate all your steps, so you should subscribe to the services of a reputable solution provider in this area. The list of companies is quite large, and your choice is determined only by the level of complexity. Here are the main players in the industry: SendPulse, Mailigen, ePochta, etc.
If you're new to drip campaigns, start simple and gradually take the process to the next level.
Evaluate the results and make changes
The results of a drip campaign, like any other marketing event, are important to analyze for:
Open Rates;
Click-through rates (CTR);
Levels of involvement;
The specifics of your subscriber's journey.
Based on the results of the analysis, make changes to the texts or triggers