How Earth Class Mail Doubled Their Leads by 61
Earth Class Mail is the world's leading digital mail service. It allows people to receive their regular mail electronically. Customers' mail is sent directly to Earth Class Mail, which scans it upon receipt, and customers can then read and manage their mail from any device, wherever they are.
In July 2015, Earth Class Mail was acquired by Xenon Ventures, a leading investor in the SaaS (software as a service) space. Xenon had ambitious plans to grow Earth Class Mail to its full potential, so they decided to singapore phone number data optimize the resource to increase conversion to leads. This article describes the result of this process.
6 Steps to Increase Cloud Service Activation Rate
Stage I: Business Analysis and Opportunity Identification
The most critical (and often overlooked) step in a conversion optimization methodology is the research that must be done before making any changes to your site. Earth Class Mail's deep dive included:
Organizing sessions with the Earth Class Mail team to discuss their goals, growth plans, marketing strategy and how to measure success
Analysis of audit data conducted by Xenon Ventures prior to the acquisition of Earth Class Mail to understand the rationale for the investment and current objectives
Studying Google Analytics statistics for Earth Class Mail to determine the stages of the conversion funnel that have the greatest potential for growth
Analyzing customer support data to identify and answer questions they receive
Developing research and surveys to help understand Earth Class Mail customers, as well as non-purchasing site visitors