Tips for Preparing Your Online Store for Father's Day
Posted: Mon Dec 23, 2024 4:34 am
With Father's Day just around the corner, online store owners expect sales to improve significantly. Furthermore, the emotional appeal associated with it means that more and more consumers are turning to the internet to buy gifts for their loved ones.
So, if you have an e-commerce business and want to prepare your online store to ensure good sales this year, be sure to read this post until the end. Check out all the details about the movement of online stores this Father's Day.
In this post, you will also learn some incredible tips to make the most of Father's Day and thus ensure good revenue on this date. Check it out!
Father's Day: The e-commerce movement in numbers
To give you an idea, e-commerce revenue reached R$5.9 billion on Father's Day 2022, according to data from Neotrust .
Regarding the category of products that showed the highest demand in sales on Father's Day last year, they are:
Fashion and Accessories;
Beauty and Perfumery;
Food and Beverages;
Health;
Household Utilities.
As you can see, Father's Day is a date that will certainly promote strong growth in chile phone number e-commerce sales. Therefore, it is crucial that you have your online store prepared to ensure good revenue.
But the question that many e-commerce owners have is: How to do this?
Well, to help you with this, we have listed below some foolproof strategies that will boost your online store. This way, you can make a lot more money on Father's Day.
Want to know what these strategies are? Then scroll down and enjoy!
Strategies for your online store to sell more on Father's Day
For those who want to upgrade their finances and ensure good sales on Father's Day, the first strategy is:
1) Launch an exclusive category for Father's Day
Creating an exclusive category (collection) in your online store for Father's Day is an excellent strategy for those who want to earn more on this date.
This is because consumers don't like to waste time looking from one category to another in search of the ideal gift. If you already have a category dedicated to this, with selected products, you will certainly save time. Which will certainly make them choose your website to make the purchase.
2) Create a campaign related to the theme
On Father's Day, it's a good idea to show your customers that you took the care and concern to prepare your online store for this date.
And there’s no better way to do this than by including images that have to do with Father’s Day.
Therefore, when preparing your e-commerce for this date, create a campaign with visual communication specific to the event and work on promoting it on all your digital channels, such as: social media, email marketing and Google Ads. Also remember to leave the banners on your online store with a Father's Day theme.
3) Create a practical gift guide
If you really want to make a good profit on Father's Day, then this strategy will definitely help you a lot.
Try creating a Hotsite or Landing Page with a guide that shows consumers the products most desired by parents. Which ones have the best prices? Show something that can help them choose the best gift for this date.
4) Take care with packaging
Taking the opportunity to have personalized packaging can mean a lot to your customer. It could be a card, sticker, tag, or stamp. Any of these treats will make your customer even happier and more satisfied!
Even if the product is packaged according to the standards required by the post office, the simple act of unpacking it and seeing that you have taken care of the smallest details will provide your customer with an incredible experience.
5) Meet the delivery deadline and exchanges and returns
Avoid inconveniences for your customers by increasing your sales on Father's Day. Given the significance of the date, ensuring delivery before the 2nd Sunday of August is essential to honoring your commitment. It is better to extend the delivery time and deliver earlier than to promise and not deliver.
And what a father gets isn't always what he really wants or needs. Therefore, it's important to make your online store's exchange and return policies clear and visible to the customer, as well as to provide fast and helpful service. This loyalty will help you in your relationship with your customer, and will even encourage them to promote your business.
Therefore, by following the strategies given above to the letter, you will certainly leave your online store better prepared to make lots of sales this Father's Day.
So, if you have an e-commerce business and want to prepare your online store to ensure good sales this year, be sure to read this post until the end. Check out all the details about the movement of online stores this Father's Day.
In this post, you will also learn some incredible tips to make the most of Father's Day and thus ensure good revenue on this date. Check it out!
Father's Day: The e-commerce movement in numbers
To give you an idea, e-commerce revenue reached R$5.9 billion on Father's Day 2022, according to data from Neotrust .
Regarding the category of products that showed the highest demand in sales on Father's Day last year, they are:
Fashion and Accessories;
Beauty and Perfumery;
Food and Beverages;
Health;
Household Utilities.
As you can see, Father's Day is a date that will certainly promote strong growth in chile phone number e-commerce sales. Therefore, it is crucial that you have your online store prepared to ensure good revenue.
But the question that many e-commerce owners have is: How to do this?
Well, to help you with this, we have listed below some foolproof strategies that will boost your online store. This way, you can make a lot more money on Father's Day.
Want to know what these strategies are? Then scroll down and enjoy!
Strategies for your online store to sell more on Father's Day
For those who want to upgrade their finances and ensure good sales on Father's Day, the first strategy is:
1) Launch an exclusive category for Father's Day
Creating an exclusive category (collection) in your online store for Father's Day is an excellent strategy for those who want to earn more on this date.
This is because consumers don't like to waste time looking from one category to another in search of the ideal gift. If you already have a category dedicated to this, with selected products, you will certainly save time. Which will certainly make them choose your website to make the purchase.
2) Create a campaign related to the theme
On Father's Day, it's a good idea to show your customers that you took the care and concern to prepare your online store for this date.
And there’s no better way to do this than by including images that have to do with Father’s Day.
Therefore, when preparing your e-commerce for this date, create a campaign with visual communication specific to the event and work on promoting it on all your digital channels, such as: social media, email marketing and Google Ads. Also remember to leave the banners on your online store with a Father's Day theme.
3) Create a practical gift guide
If you really want to make a good profit on Father's Day, then this strategy will definitely help you a lot.
Try creating a Hotsite or Landing Page with a guide that shows consumers the products most desired by parents. Which ones have the best prices? Show something that can help them choose the best gift for this date.
4) Take care with packaging
Taking the opportunity to have personalized packaging can mean a lot to your customer. It could be a card, sticker, tag, or stamp. Any of these treats will make your customer even happier and more satisfied!
Even if the product is packaged according to the standards required by the post office, the simple act of unpacking it and seeing that you have taken care of the smallest details will provide your customer with an incredible experience.
5) Meet the delivery deadline and exchanges and returns
Avoid inconveniences for your customers by increasing your sales on Father's Day. Given the significance of the date, ensuring delivery before the 2nd Sunday of August is essential to honoring your commitment. It is better to extend the delivery time and deliver earlier than to promise and not deliver.
And what a father gets isn't always what he really wants or needs. Therefore, it's important to make your online store's exchange and return policies clear and visible to the customer, as well as to provide fast and helpful service. This loyalty will help you in your relationship with your customer, and will even encourage them to promote your business.
Therefore, by following the strategies given above to the letter, you will certainly leave your online store better prepared to make lots of sales this Father's Day.