The lead nurturing calendar is designed to be an effective way to organize your workflow and assign responsibilities. Having visibility into the chronology of the process helps remind everyone involved of ongoing work and avoids repetitive emails.
The calendar can reflect:
1. The segment of leads that will receive the messages;
2. What messages will be sent;
3. When the emails will be sent;
4. Who will be responsible for the content/design/mailing.
Here is an example of a calendar design for the implementation of a trial version of the program with a 7-day trial period:
lead generation
Urgency)
For the 30-day trial period, you can send emails in the following order:
lead generation
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5. Personalized messages
Personalization isn't just about writing emails that start with "Hi, [name]!"
According to the National Client Email Report (DMA), more namibia phone number data than 75% of the revenue generated by email marketing was generated primarily through personalized targeted campaigns rather than generic advertising campaigns.
Consider including the following elements in your emails to encourage interactivity:
1. A personalized greeting or alternative for contacts who have not provided their names.
2. Using the name of a specific company employee in the signature, as well as their email in the address line instead of the company name and general email. It is also possible to add a photo of this team member or their signature at the end.
3. Exclusive content created based on the interests and preferences of the user.
4. A call to action button that sends the lead to the next steps, such as viewing a demo version of the product, subscribing, etc.
It is important, however, not to overdo personalization. Applying it too early or overusing it can have a negative impact on your business.