21. Process diagram
You're probably familiar with this tool. A diagram is a drawing that shows the process a prospect needs to go through to achieve a certain goal. A popular example is a "roadmap ."
Literally, it’s just a diagram that says, “You are here, and your denmark phone number data destination is here.” There are steps between the first and final destination. Roadmaps differ from other formats in that they are visual and easy to understand. Process diagrams, like infographics, combine huge amounts of data, but in a streaming format. By illustrating the journey from here to there, you get a clear route that is valuable to potential customers.
road map
Even Microsoft uses the tool. They may not ask for an email in return, but still
What does a marketer need to know about infographics?
22. Scripts/Scenarios
Some advice on landing pages and websites only confuses visitors. "Just do X!" Ok, but how to do it? Sometimes overly simple recommendations, even if they are correct, are not suitable. It is better to give a clear sequence of actions, revealing the picture of the process word by word.
For example, you are writing a post about expanding email reach: how content distribution, backlink generation, and increased shares lead to business growth. For reach and distribution, a simple tip would be: “Collect links to 200 relevant blogs and tell their owners that you have written a new post mentioning these resources.”
But if you really want to make an impact, give your clients 3 detailed email scripts that you use in your work. And in return, ask for an email address. Sounds like a good deal, right?