There has never been, is not, and will never be a shortage of entrepreneurs and companies who need help in converting to the final level - getting a real customer. We are all very busy, we do not have enough time to solve all the pressing issues: if we, let's say, succeed in developing great products or services, we, at the same time, do not pay due attention to "building" a smooth conversion path along which future consumers will come to us.
However, the problem is solvable: there are marketing technologies iran phone number data that provide tools for bridging the gap between the offer and its target audience and allowing you to effectively “grow” leads .
The infographic below from marketing platform ReachLocal shows the entire conversion journey of a lead, from potential customer to actual customer. Let’s walk through this journey with a local customer who searches for a service, finds it, makes contact, and ultimately becomes a customer of a local business. We’ll see how our hypothetical entrepreneur closes a deal using effective search marketing tactics, a site optimized according to the best usability and design practices, and automated lead management.
The cost to businesses and entrepreneurs of being present in the places where customers research their next purchases — search engines, social media, mobile phone networks — has dropped significantly. However, this is not a good reason for businesses to simply increase their advertising investments and expect a return on their investment. It makes more sense to act as shown in the infographic.
So, let's go through the entire conversion path from start to finish.