Select your color palette wisely by testing different color combinations for accessibility

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But what does creating accessible newsletters involve? These are the most essential accessibility standards to keep in mind:

Organize your newsletter content into a clear structure, with appropriate headings, bullets, and adequate line spacing.
Follow a logical order in the information shared for assistive devices to effectively read the newsletter content.
Add informative and contextual alt text to convey the message of your images to visually impaired users.
Use accessible font styles and sizes to improve readability. Consider Arial, Verdana, or Helvetica and a font size between 14 and 16 px.
Include social proof
Statistics show that the number of consumers who kuwait mobile database trust other consumers when making purchasing decisions continues to grow:


What they're looking for is to reassure other buyers that your product or service is worth their money. That's where social proof comes in.

Be smarter and include social proof in your eCommerce newsletters to add authenticity to your messages. and to build trust.

The most common elements of social proof to use in your emails include:

Reviews and Testimonials . A highly effective way to promote your online store is to share positive customer reviews and testimonials. Include text reviews or star ratings below the products featured in your emails. Video testimonials are even more impactful in convincing recipients to take action. Stick to a few reviews and use an email CTA to direct subscribers to a dedicated page for further reading.
Conținut generat de utilizatori. UGC is one of the most popular types of content, and for good reason. When consumers see happy customers praising your product or service, they imagine themselves enjoying a similar experience. Consider using your newsletter or social media to host a UGC contest, offering a small prize to randomly selected winners.