Technical brochures and manuals (61% of B2B buyers are interested in these)
Since this type of content is in the highest demand, provide it in an easy-to-digest and share White Paper format.
Instructions (46%)
Solution usage manuals are of great value to customers as they help them achieve the best results.
Videos (38%)
A classic format of educational content that helps you master the product faster.
Reports (31%)
A traditional type of B2B content marketing material, deliver kazakhstan phone number data reports as ebooks or presentations to make them appealing to a wider audience.
Webinars (30%)
An online seminar is a low-cost alternative to an individual presentation of a sales proposal.
Infographics (25%)
Infographics are a more attractive version of a report that presents educational guides or valuable statistics.
Social networks (25%)
Some B2B consumers turn to their peers on social media to make final deal decisions.
Mobile services (22%)
Since mobile devices are used for shopping on the go, B2B consumers, whose working day is mostly spent at the computer, rarely use a smartphone/tablet to search and purchase offers.
Business events (21%)
The low number of people willing to attend business events is due to two reasons: firstly, webinars are replacing live presentations and seminars, and secondly, lead generation through meetings and presentations has lost its effectiveness.