Provide users with an interactive experience on the page
Posted: Wed Jan 29, 2025 6:56 am
Use various interactive elements that attract the attention of visitors: bright videos, unusual images and even games (if it is appropriate for your business).
Example from Squarespace . com :
Squarespace.
8. Use social proof
Place social proof and data about the number of your followers on social networks. The more people on Facebook trust you, the more trust potential customers have.
Example from 99designs.com :
social proof
social proof
9. Add some appeal
Bright, bold images and unusual graphics attract attention and stay in the user’s memory for a long time. Make your site more attractive with thematic images.
Example from TheOatmeal . com :
TheOatmeal.com
10. Fill the site with up-to-date information
A page with outdated information does not receive much traffic or serious viewing depth. Update the content regularly, so as not to make visitors feel like the page is neglected.
11. Tell them about yourself
Many users want to know more about you. Correctly selected qatar phone number data information will strengthen trust in the brand and convince potential customers to take advantage of your offer. And a resource with a photo or video greeting from the CEO brings the business closer to the target audience and is better remembered.
Example from QuickSprout:
QuickSprout
6 About Us Pages That Are Probably Better Than The One On Your Website
12. Create a blog
A well-thought-out strategy for creating quality content is an essential part of inbound marketing , and it's a direct path to building your brand and generating new leads and customers.
A blog can work great and qualitatively distinguish you from competitors, the LPgenerator company knows this firsthand. One of the disadvantages of this approach is its delayed effect, several months pass before you can evaluate the effect and resource intensity, which implies the work of a group of copywriters, an editor and a content manager.
Instead of a conclusion
With the arrival and consolidation of landing pages on the Internet marketing market, it becomes absolutely obvious that the old format of corporate websites is turning into an ineffective tool - 5 or 10 pages that were last updated 3 years ago, a terrible lead form and poor design are not interesting to visitors.
Example from Squarespace . com :
Squarespace.
8. Use social proof
Place social proof and data about the number of your followers on social networks. The more people on Facebook trust you, the more trust potential customers have.
Example from 99designs.com :
social proof
social proof
9. Add some appeal
Bright, bold images and unusual graphics attract attention and stay in the user’s memory for a long time. Make your site more attractive with thematic images.
Example from TheOatmeal . com :
TheOatmeal.com
10. Fill the site with up-to-date information
A page with outdated information does not receive much traffic or serious viewing depth. Update the content regularly, so as not to make visitors feel like the page is neglected.
11. Tell them about yourself
Many users want to know more about you. Correctly selected qatar phone number data information will strengthen trust in the brand and convince potential customers to take advantage of your offer. And a resource with a photo or video greeting from the CEO brings the business closer to the target audience and is better remembered.
Example from QuickSprout:
QuickSprout
6 About Us Pages That Are Probably Better Than The One On Your Website
12. Create a blog
A well-thought-out strategy for creating quality content is an essential part of inbound marketing , and it's a direct path to building your brand and generating new leads and customers.
A blog can work great and qualitatively distinguish you from competitors, the LPgenerator company knows this firsthand. One of the disadvantages of this approach is its delayed effect, several months pass before you can evaluate the effect and resource intensity, which implies the work of a group of copywriters, an editor and a content manager.
Instead of a conclusion
With the arrival and consolidation of landing pages on the Internet marketing market, it becomes absolutely obvious that the old format of corporate websites is turning into an ineffective tool - 5 or 10 pages that were last updated 3 years ago, a terrible lead form and poor design are not interesting to visitors.