Test near-target queries, cheaper keywords and new sources of customer acquisition
Posted: Wed Jan 29, 2025 6:58 am
It is quite possible that the cost per click of contextual advertising (CPC) will increase in the near future, as large brands will partially switch off outdoor advertising, TV, radio and switch to measurable sources austria phone number data of traffic on the network. Increased competition (demand) will naturally increase the cost.
The history of 2008-2010 shows that at the very beginning of the economic crisis there was a 15% stagnation and an outflow of advertisers to the network, but very quickly entrepreneurs testing new niches and those who quickly distributed the budget filled the media space of the network and led to the growth of the Internet advertising industry as a whole during this period.
near-target queries
The mobile segment is still not filled and is a relevant alternative to the highly competitive niches of the SMB sector in traditional search. Social networks and display advertising should definitely take their place in the list of tested platforms.
4. Content Marketing as a Lead Generation Strategy
This is another opportunity for your business to diversify (make more sustainable) the lead generation process . Posts (guest or on your blog), White paper, eBook, video, podcast, webinar - it doesn't matter what form you choose, the main thing is to give your potential customers useful material absolutely free.
Having content online creates an aura around your brand, creates a core of loyal customers, and most importantly, generates new traffic. There are many benefits to using content for any business.
By placing calls to action (phone numbers, lead form or landing page link) you convert readers or consumers of your content into leads.
Right now, look to the right >>>, see the banners in the sidebar? With this channel alone, the LPgenerator design department generates approximately 300 leads monthly.
The history of 2008-2010 shows that at the very beginning of the economic crisis there was a 15% stagnation and an outflow of advertisers to the network, but very quickly entrepreneurs testing new niches and those who quickly distributed the budget filled the media space of the network and led to the growth of the Internet advertising industry as a whole during this period.
near-target queries
The mobile segment is still not filled and is a relevant alternative to the highly competitive niches of the SMB sector in traditional search. Social networks and display advertising should definitely take their place in the list of tested platforms.
4. Content Marketing as a Lead Generation Strategy
This is another opportunity for your business to diversify (make more sustainable) the lead generation process . Posts (guest or on your blog), White paper, eBook, video, podcast, webinar - it doesn't matter what form you choose, the main thing is to give your potential customers useful material absolutely free.
Having content online creates an aura around your brand, creates a core of loyal customers, and most importantly, generates new traffic. There are many benefits to using content for any business.
By placing calls to action (phone numbers, lead form or landing page link) you convert readers or consumers of your content into leads.
Right now, look to the right >>>, see the banners in the sidebar? With this channel alone, the LPgenerator design department generates approximately 300 leads monthly.