Before making a decision to invest in a new marketing automation platform, marketers should be clear about the benefits. This article outlines the key business drivers to underpin your cyprus mobile number example investment in building up a marketing technology infrastructure that supports your customer-centric communication strategy.
Fundamentally there are two main drivers behind marketing automation:
Efficiency savings
Being effective is about doing the right things to achieve a given goal, while being efficient is about doing things right with the least waste of time and effort.
Efficiency savings are probably going to be the most immediate benefit you experience, and this in turn will allow you to free up the time to focus on getting better at your customer-centric marketing.
Let’s take a look at the campaign communication process in more detail and identify some of the specific benefits you should be looking out for.