Marketing has developed rapidly over the past 20 years, particularly thanks to the Internet. And it has to, as traditional advertising without an emotional connection to the product and/or brand is often ignored and acceptance approaches zero. The reach paradigm that has been followed in marketing to date has led to an inflation of advertising acceptance. The counter-trend is advertising that is not immediately recognizable as advertising ( below the line ) in the form of guerrilla marketing , SEO , event marketing , product placement , public relations ( PR ), viral and high-quality content . To understand where marketing is heading in the future, it helps to review the past 60 years of marketing.
The History of Marketing
In the post-war period of the 1950s, there was a great demand for goods. Here, the focus of marketing was on production in order to satisfy the great demand. The 1960s were dominated by sales-oriented marketing. Advertising via radio, TV and print as we have come to know it over the last 50 years began its triumphal march in the 1960s. As competition increased, advertising became more and more the focus of marketing. With privatized television and the increasing number of print publications, the frequency netherlands phone number data and quantity of advertising increased dramatically. It was therefore no wonder that advertising agencies sprouted up like mushrooms in the 1980s and 1990s. The increasing influence of the stock exchange and shares on company decisions and the resulting shorter product life cycles fueled the advertising industry even more. This led to increasing ignorance of advertising as early as the 1990s. To compensate for this, new marketing opportunities such as PR , event marketing and product placement were established to support classic below-the-line advertising.