There are no templates for post design inside VKontakte — everyone does it the way they think is right. That's why it's important to be observant: if you look at a lot of publications, you start to understand what looks good and what doesn't.
There are ready-made templates for texts. They are called formulas for selling texts. In essence, these are structures for writing posts: you simply substitute the necessary information there and get a post that touches on the pain points of the target audience and attracts attention well.
By the way, the best affiliates usually share examples of good creatives with webmasters. They can be used in VKontakte as well.
Examples of effective posts
Here are some examples of effective, beautifully designed posts that you can use as a guide.
In this post, the image provides information about what is line data offered to the user - a community of businessmen. The title of the publication works as social proof: if so many people have already subscribed to the public, then it really has something useful. The text of the post also explains the benefit: it shows what kind of content will be in the community.
The post is well-designed: there is an image with the USP. The text is structured, and the title defines the target audience and its needs, serves as an appeal to it. The benefit is explained: what a person who has completed the course will receive.
An example of a post with infographics. The text of the publication itself tells about what is inside. The images provide examples of interesting cases.
The last example is a structured selection with short links. The target audience is designated, each link is given clear headings.
Look for other examples in your niches and track trends - this way you will quickly understand what works best. Good results to you!
How to determine the purpose of a post?
Understand what the user should do - like, write a comment, follow a link. The reason you write a post is the goal. Releasing it "just so" is not very effective - it's a waste of resources.
Why is the title of a publication important?
It largely depends on it whether the user will read the publication further. Therefore, the most useful, most interesting or most emotionally evoking information is usually put in the title.
How to format text correctly in VK?
Break it down into meaningful blocks, structure it correctly — use lists, highlight important thoughts, subheadings if the publication is too long. Indents, emoji, numbers, hyphens can help with this.
How to properly break text into logical paragraphs?
The same as for texts on the site. Each paragraph should contain one complete thought. It is desirable that the thoughts go sequentially and tell about some phenomenon (or product) simply and accessibly.
How important are images in VK posts?
If they are there, they attract the user's attention. They determine whether he will continue reading the text or scrolling the feed further. Therefore, it is better to use bright, interesting images.
What link shorteners are relevant in 2022?
The most relevant is the official link shortener from VKontakte. It is well received by the social network algorithms. But you can use other popular ones like Bitly.