Why do you need a content plan and do you need Instagram?
Creating a content plan is already a “rule of good form” for owners of promoted accounts. And it doesn’t matter what kind of Instagram account you have – a sales page or a personal blog. A content plan helps to put your posting in order. In addition, a clear content plan will help you:
Avoid a situation where there is nothing to post – in order not to lose the interest of the audience, posting on Instagram should be regular;
Think through the overall concept of the page and stick to it – this applies to both texts and design;
Maintain a general balance of posts - for example, entertaining and selling ones.
simple content plan
A simple content plan is a posting schedule. We will talk about different types of plans below.
The content plan also helps to adjust posting based on analytics. Simply put, post what the audience likes and “hooks” them. Here’s how the simplest, short-term analysis is done:
It is necessary to highlight the two most viewed and the two most “unclaimed” posts over the last couple of weeks;
Analyze what the most popular posts have in common;
Find out what posts that Instagram audiences student data don't like have in common;
Adjust the content plan based on these findings.
Long-term analysis is performed in approximately the same way, but for the past 4-6 weeks. You can analyze which week was the most successful and for what reason. And then, based on the findings, the content plan for the next month is adjusted. For analytics, you can use both basic Instagram statistics and third-party services - LiveDune, Popsters and others.
How to Create a Content Plan for Instagram? (Steps)
To write a content plan for Instagram, you only need 5 steps:
Decide on the type of account – selling, a page for brand promotion (increasing its recognition) or a personal blog;
Choose the main topic of the page, collect ideas for posts;
Create a portrait of the future Instagram audience – understand who the page will be targeted at, find out their preferences;
Decide how often and at what time it is best to post;
Create a table – posting schedule.
Now we will examine each stage in more detail.
Account type
A personal blog on Instagram is a page whose owner shares life events, thoughts, and personal photos. Such an account can also be used to earn money from advertising. If you want to promote a personal blog, you will still need a content plan. At the very least, this will keep the audience from getting bored and will help find new subscribers.
A business page is an account for promoting products and services. Nowadays, pure advertising pages are rare. The level of trust in them is low, and visitors find it difficult to read only advertising posts. Even commercial Instagram accounts should have entertaining and engaging content.
Important: There is a "Golden Formula" for the ratio of posts in a selling account. It was derived by the author of the book "Content Marketing" Michael Stelzner. According to it, 40% of the total volume should be occupied by engaging content, 30% - aimed at brand recognition, 25% - informational and only 5% - directly advertising. A content plan will help you not to get carried away with only advertising or only entertaining posting on your Instagram page. And at least approximately, but stick to this ratio.