1.- Market segmentation
Posted: Mon Dec 23, 2024 4:57 am
Your marketing plan will outline the entire strategy and tactics focused exclusively on the customer , being the center of all actions carried out in your company.
Finance and processes will help you to distribute economic and human resources efficiently in your company and obtain the best results.
Customer-oriented marketing will help you understand their problems and how you can help them.
There are many digital tools that you can use to improve your relationship with your customers. This will reduce your costs and improve the quality of your products or services.
If you cover these three areas strategically, you will have greater control over your results.
Since the customer is the main focus, customer information systems (CRM) are important.
A good customer information system helps you segment the market and improve your relationships, adding value. To do this, it is essential to focus on:
People : customers and employees .
The processes : homogeneous working criteria.
Relationships: long-term, committed to common values.
The main characteristic of customer banking is to maximize the profitability of the relationship with each customer, through cross-selling and full linking.
Example: Taking out a mortgage.
If you take out a mortgage, the cost will be reduced if you also take out:
Payroll domiciliation.
Direct debit of receipts.
Home insurance.
Life insurance.
Debit card.
Visa.
Pension plan.
Investment fund.
Etc.
There is an obsession with finding long-term relationships and their entire strategy is geared towards this, creating new products, pricing policies, new ways of distributing and new ways of communicating.
Phases of application
The phases to develop financial marketing for a product or service that you sell in your company are the following:
Define which groups of people may be interested in purchasing your product or service because it helps them solve their problem.
2.- Selecting the segment
Once you have defined the segments of people you can help, choose which is dubai whatsapp number your ideal client segment (the most profitable and least problematic).3.-
3.- Definition of objectives to be achieved
Which must be SMART:
S – Specific : what you want to achieve specifically.
M – Measurable : how much do you want to achieve, define a quantity.
A – Achievable : it must be feasible to achieve the objectives.
R – Relevant : this objective must be important for your company.
T – Temporary : set an expiration date, maximum date to be achieved.
Finance and processes will help you to distribute economic and human resources efficiently in your company and obtain the best results.
Customer-oriented marketing will help you understand their problems and how you can help them.
There are many digital tools that you can use to improve your relationship with your customers. This will reduce your costs and improve the quality of your products or services.
If you cover these three areas strategically, you will have greater control over your results.
Since the customer is the main focus, customer information systems (CRM) are important.
A good customer information system helps you segment the market and improve your relationships, adding value. To do this, it is essential to focus on:
People : customers and employees .
The processes : homogeneous working criteria.
Relationships: long-term, committed to common values.
The main characteristic of customer banking is to maximize the profitability of the relationship with each customer, through cross-selling and full linking.
Example: Taking out a mortgage.
If you take out a mortgage, the cost will be reduced if you also take out:
Payroll domiciliation.
Direct debit of receipts.
Home insurance.
Life insurance.
Debit card.
Visa.
Pension plan.
Investment fund.
Etc.
There is an obsession with finding long-term relationships and their entire strategy is geared towards this, creating new products, pricing policies, new ways of distributing and new ways of communicating.
Phases of application
The phases to develop financial marketing for a product or service that you sell in your company are the following:
Define which groups of people may be interested in purchasing your product or service because it helps them solve their problem.
2.- Selecting the segment
Once you have defined the segments of people you can help, choose which is dubai whatsapp number your ideal client segment (the most profitable and least problematic).3.-
3.- Definition of objectives to be achieved
Which must be SMART:
S – Specific : what you want to achieve specifically.
M – Measurable : how much do you want to achieve, define a quantity.
A – Achievable : it must be feasible to achieve the objectives.
R – Relevant : this objective must be important for your company.
T – Temporary : set an expiration date, maximum date to be achieved.