Content for Word-of-Mouth Campaigns: Virality and Emotions
Posted: Thu Jan 30, 2025 3:51 am
While content marketing for linkbaits focuses on seriousness, trust, value and sustainability, word-of-mouth marketing is particularly concerned with generating strong short-term emotions. This does not necessarily have to be close to the actual offer.
Products and brands without a story are usually not emotionally charged. Depending on their attractiveness for the respective target group, there are products for which a certain virality is already given by the product features. Here you can work with the emotionality of certain products yourself. Certain brands and their products also have the advantage of already being emotionally charged by a story. More on this in the previously mentioned article Emotionality & Virality of Products Important for SEO & Social Media Marketing .
However, this is usually not the case, especially with new brands and egypt phone number data products, and so word-of-mouth marketing campaigns such as linkbaits also have to work with content containers, which do not necessarily have to be directly related to the product or brand.
Word-of-mouth campaigns are usually aimed at a much broader target group than linkbait campaigns. In addition, the effort required for the desired action such as sharing, tweeting, liking is much less than for placing a link. Here, the main aim of the content is to convey emotional and short-term emotions that people are happy to pass on to their social environment. Below is a short digression on possible emotional triggers.
emotional triggers
Products and services are initially emotionally uncharged and neutral. Emotionality is only generated through certain triggers. Below are some of these emotional triggers. These triggers can be applied directly to the offer, as well as to a content container that has nothing directly to do with the product or brand.
Products and brands without a story are usually not emotionally charged. Depending on their attractiveness for the respective target group, there are products for which a certain virality is already given by the product features. Here you can work with the emotionality of certain products yourself. Certain brands and their products also have the advantage of already being emotionally charged by a story. More on this in the previously mentioned article Emotionality & Virality of Products Important for SEO & Social Media Marketing .
However, this is usually not the case, especially with new brands and egypt phone number data products, and so word-of-mouth marketing campaigns such as linkbaits also have to work with content containers, which do not necessarily have to be directly related to the product or brand.
Word-of-mouth campaigns are usually aimed at a much broader target group than linkbait campaigns. In addition, the effort required for the desired action such as sharing, tweeting, liking is much less than for placing a link. Here, the main aim of the content is to convey emotional and short-term emotions that people are happy to pass on to their social environment. Below is a short digression on possible emotional triggers.
emotional triggers
Products and services are initially emotionally uncharged and neutral. Emotionality is only generated through certain triggers. Below are some of these emotional triggers. These triggers can be applied directly to the offer, as well as to a content container that has nothing directly to do with the product or brand.