The target groups, demand groups and personas
Posted: Thu Jan 30, 2025 3:56 am
The second important question that often cannot be answered straight away is " Who are my target groups or personas? " Even here, some companies still find it difficult to answer this question clearly.
For strategy development, it is important to deal with the target and demand groups and their needs and events that affect them.
Requirement groups are usually a small part of the target groups. Namely the part where the need , the will to act and the power to act are present. The requirement group includes all people who can currently carry out an interaction with a focus on the objective. More on this from Karl Kratz .
Personas are important so that landing pages and advertising norway phone number data materials such as Facebook ads or display banners can be tailored to the target person. It is important to tailor the personas to the possible targeting functions of the individual online marketing channels. More on this in the article How do you create personas for online marketing? .
When you think of target groups, you always think of potential customers first, but target groups include all people who can be related to the company and its offerings in some way. Whether as a customer, multiplier, opinion leader or employee. For an overview, I have summarized the most important target groups for (digital) marketing.
online marketing target groups
Stakeholders and target groups with a direct influence on brand strength, © Olaf Kopp , Aufgesang Inbound Marketing , 2017
When it comes to building a brand, it is not customers who are the most important target groups, but influencers such as popular people, editors, journalists, existing satisfied customers, and also industry experts. The perception of a brand as a relevant brand by potential customers is primarily created by the brand's interaction with influencers, existing customers, and other multipliers. The quality of the relationships with these market participants determines relevance. A brand cannot develop into a relevant brand on its own.
For strategy development, it is important to deal with the target and demand groups and their needs and events that affect them.
Requirement groups are usually a small part of the target groups. Namely the part where the need , the will to act and the power to act are present. The requirement group includes all people who can currently carry out an interaction with a focus on the objective. More on this from Karl Kratz .
Personas are important so that landing pages and advertising norway phone number data materials such as Facebook ads or display banners can be tailored to the target person. It is important to tailor the personas to the possible targeting functions of the individual online marketing channels. More on this in the article How do you create personas for online marketing? .
When you think of target groups, you always think of potential customers first, but target groups include all people who can be related to the company and its offerings in some way. Whether as a customer, multiplier, opinion leader or employee. For an overview, I have summarized the most important target groups for (digital) marketing.
online marketing target groups
Stakeholders and target groups with a direct influence on brand strength, © Olaf Kopp , Aufgesang Inbound Marketing , 2017
When it comes to building a brand, it is not customers who are the most important target groups, but influencers such as popular people, editors, journalists, existing satisfied customers, and also industry experts. The perception of a brand as a relevant brand by potential customers is primarily created by the brand's interaction with influencers, existing customers, and other multipliers. The quality of the relationships with these market participants determines relevance. A brand cannot develop into a relevant brand on its own.