Vanity metrics: find out how to take all the necessary care

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If you've heard about vanity metrics and the illusion they represent for those who don't take the necessary care with them, then you've come to the right post to prepare yourself to deal with this data correctly .

Not that they should be excluded from measuring results, but you should evaluate them with the right focus so as not to waste time and resources deluding yourself with numbers that do not bring results. Check it out!

Views
Who wouldn’t be happy with a video or content that has been buy phone number lists many times, right? However, fame is different from success. Think about music, for example. How many of the artists with thousands of views on YouTube actually make a living from this profession?

If you don't want to get lost in the vanity of numbers, remember that being seen by many people doesn't automatically mean that your business has become more profitable.

Page Likes
By the same logic, we could think about page likes and even ask a further question: what's the point of your page having lots of likes or even a certain post having all this fame if it doesn't represent anything in terms of leads and customers ?

Know how to take advantage of the reach you have to transform this into profitability.

Followers
There are companies that have thousands of followers on Twitter and Instagram, but they don’t necessarily have a captive audience. This means that what they post, the content they offer and the offers they have don’t attract all the people who follow them on social media.

Again, numbers alone do not represent the health of your business .

Engagement
Going further, we can even mention engagement as a vanity metric. The reasons for this are:

the isolated success of a given post will not transform the life of your company;
People who like and share content are not always part of your followers and you should know how to make the most of this;
If there is constant engagement with your posts, then use this to work on the sales funnel and not waste this great opportunity.