Stay up to date with email marketing standards and ISP regulations

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Instrumentul 2 : Features, benefits and ideal use case
Instrumentul 3 : Features, benefits and ideal use case
Comparison of key features and pricing models
Step-by-step guide to using email testing tools
Choosing the right tool for your needs
Preparing the email for testing
Understanding reports and feedback
Making adjustments based on anhui mobile database information
Best practices for testing email campaigns
Regular testing for different email campaigns
Incorporate A/B testing
Tracking deliverability values ​​over time
Testing a real newsletter (promotional email)
Here's a real case study. We wanted to test a newsletter sent by campmor.com .


Campmor email. Click to view in separate label.
Results with Mail-Tester
With Mail-tester, this email content scored 5.8 out of 10. The biggest issues found are related to Spamassassin


The most important issues mentioned are related to Razor2.

Razor, also known as Vipul's Razor, is a distributed, collaborative spam detection and filtering network. Its goal is to identify and catalog spam signatures across the Internet, which can then be used by email servers and clients to filter out unwanted messages. Razor works by allowing users to report spam, which is then analyzed and added to a global database of spam indicators. This database is accessed by email systems to check incoming messages for characteristics common to known spam, helping to improve the accuracy of spam filters.