Stages of Inbound Marketing Strategy

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While your inbound marketing strategy will be based specifically on your audience and industry, it is typically segmented into four different sections.

Attraction : The first step in an effective inbound marketing strategy is identifying and attracting your target audience early in the sales cycle. You must first define who your audience is using your Ideal Customer Profile (ICP), then find out what attracts them. Consider what search queries they use, what questions they ask, and what platforms they use to determine the type of content you should create.

This step in an inbound marketing strategy is about brazil mobile database attracting the right people at the right time so that your content is relevant to their needs at this stage of the buyer’s journey.

Conversion : Now that the buyer persona has landed on your website or social media, you need to convince them to leave their contact information. Include some kind of call to action, landing page, or gateway in your content to encourage the prospect to leave their contact information so you can move on to the next step.