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Yahoo Email Sender Requirements and Recommendations

Posted: Thu Jan 30, 2025 4:17 am
by AsaduzzamanFoysal
Manage spam rates: Keep spam rates below 0.10% and avoid exceeding 0.30%. You can mitigate deliverability issues arising from spam traps by consulting our comprehensive guide, which covers different types and sources of traps and provides recommendations for resolution.
Include unsubscribe link: Make sure every message includes a prominent unsubscribe link in the body to increase recipient engagement and efficiency.
Autentificare prin e-mail DMARC: According to Google's guidelines, if your daily email volume exceeds 5,000 messages, it is recommended that you establish a DMARC record for your sending domain. However, it is considered best practice to implement a DMARC record for all sending domains, regardless of email volume. A recommended initial configuration is to set the policy to "none." Additionally, make sure to align the sender's From: header with either the SPF domain or the DKIM domain.
For more in-depth information, please see:

Google Email Sender Instructions FAQ
DKIM + SPF + DMARC = Improved deliverability


Email marketing for e-commerce
If you are in the world of email marketing, you have exit mobile database definitely heard about Domain Authentication, DKIM, SPF, DMARC and related concepts that everyone talks about to improve email deliverability = landing emails in the Inbox folder.

And there are also the latest Yahoo&Gmail changes related to domain authentication pentru expeditorii de e-mailuri.

Also, be sure to read about testing emails for delivery issues before sending (case study included).