With Facebook ads, you can determine the maximum amount you can spend on each campaign. You can set and edit the amount you spend each day as a "daily new zealand cell phone number list budget" and the "lifetime budget" for each campaign. There is also a method called "reach and frequency buying" that allows you to control the cost of your campaign.
In reach and frequency buying, reach refers to the number of people to whom the ad is displayed, and frequency refers to how often the ad is displayed, allowing for effective control. By setting a campaign maximum cost budget, you can understand the costs and market rates required to achieve the aforementioned reach and frequency before delivery. Therefore, the advantage is that you can reduce costs to the maximum extent possible.
Ad set maximum cost budget
If you decide the maximum cost budget for each "ad set", you can set the audience and delivery schedule. You can choose the maximum budget per day and the maximum during the period of posting, and this is a recommended cost setting method when you want to focus on effective campaigns.
How and when to pay for Facebook ads
When you run Facebook ads, the amount, payment method, and timing will vary depending on the scale. It is important to understand the scale and market price of the Facebook ads you run and choose the optimal payment method. From here, we will explain in detail how to pay for Facebook ads and the timing.
Automatic payment
Automatic payment is a method of automatically paying when a certain amount is consumed by posting a Facebook ad. With automatic payment, you can pay by credit card, debit card, PayPal, etc., and the payment will be made on the specified billing date every month.
Manual payments
A manual payment is a payment method in which advertising fees are deducted from the balance of funds added to your account. Manual payments can be made by online bank transfer, PayTM, BoletoBancario, etc. Manual payments are made up to once per day.
How to calculate your optimal Facebook advertising costs
If you clarify the estimated budget and payment method for Facebook ads, the indicators of your advertising activities will also become clear, leading to more efficient management. Furthermore, by choosing the method of calculating Facebook advertising costs that is best suited to you, you will be able to manage your Facebook ads more effectively. From here, we will explain in detail how to calculate the optimal Facebook advertising costs.
Check the simulation results
In order to calculate Facebook advertising costs, it is important to understand the number of conversions and reach, and to verify the advertising effectiveness and budget. An effective tool for understanding the number of conversions and reach is Facebook Ads' Ads Manager. Using Ads Manager, you can check simulation results based on the ad content, budget, and period, which will help you calculate Facebook advertising costs.