5 important marketing trends for 2023

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The new year is almost here, and with it comes the time to set new goals and prepare a marketing strategy for 2023. I believe you have already reviewed 2022 and outlined guidelines for 2023. Today I am sharing with you a few more marketing trends that will be important in 2023. Include them in your marketing strategy.


1. Social media sales will still be very relevant

Social media marketing is not only a great source of income, but also a cost-effective way to promote your brand. This type of marketing uses social media to find the right potential customers, build brand awareness, and build relationships with potential customers.


This sales strategy gives you insight into your potential customers' preferences, making you the first person or brand they think of when they're finally ready to buy a product or service like yours.


Advantages of selling on social media:

Save time

You shorten the sales cycle

Allows for building real relationships

Increases the number of potential customers

Build long-term trust

Video content is and will continue to be one of the key factors in sales on social networks and one of the best ways to reach consumers.


Users spend a lot of time on video channels - from Instagram Reels to TikTok videos. These channels can also be extremely profitable.



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2. The growth and development of influencer marketing and the rise of digital content creators

The field of content creation will continue to evolve, and brands will test new apps and communities in 2023, striving for better tracking and rapid analysis of performance.


However, another segment will emerge in 2023: digital content creators.

A digital content creator is a person who creates something online. These are people 071 prefix who specialize in creating videos, photos, graphics, information resources, or blog content writers for Instagram, YouTube, TikTok, or websites.


Digital content creators have the power to gain an audience, but it's not so much about the creator themselves, but more about the information that person creates.


Many companies are therefore turning to content creators instead of influencers because they need quality content that they can use in their campaigns.

Content creators can develop strategies and promote your brand with unique content that will be of utmost importance in the future.


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3. Agile marketing – greater customer focus

In recent years, companies have increasingly adopted an agile business model , which enables them to respond efficiently and quickly to market changes. In a broader context, marketing is also becoming agile, focusing on each individual customer and the ability to quickly respond to their expectations.


The agile business model , or in the jargon "agile", helps companies solve complex business challenges and respond effectively and quickly to changes in the market.


It is primarily about responding quickly based on the data obtained, sometimes even in real time. It is also, in a somewhat broader context, about identifying opportunities in the market and the ability to keep up with the ever-changing expectations of consumers.


Agile marketing learns on the fly from the data it collects, allowing for better responsiveness and greater flexibility, with planning and execution following fresh or real-time data.


The advantages of agile marketing are:

To do the right things.

To do everything on time and prioritize those campaigns that are effective.

To appeal to the right people.

To have effective results.

To optimize and improve things.


4. Changes in data and analytics

Google has announced that it will be retiring Google Universal Analytics on July 1, 2023. Marketing teams will need to migrate to Google Analytics 4. This platform is designed to collect data based on events rather than sessions, and includes a number of updates to track customer journeys across platforms.


GA4 is the upgrade to web analytics we all needed. It provides more flexibility and tools to predict user behavior, while preserving their privacy.


As you become more familiar with the new features that GA4 brings, you will find that the flexibility and improved insights into GA4 users are extremely valuable for better shaping marketing strategies.


5. Play with different content formats

The fact is that more and more companies are realizing the importance of quality content and are investing in creating value-added content. Once you know what the purpose of the content you will use is, consider the content formats. You can offer the content to your chosen target group in various formats such as videos, infographics, e-books, webinars, checklists, calculators, spreadsheets, comparisons, worksheets, surveys, templates, etc.


What is actually the difference between these formats?


You can present your content in the same way in each of these formats. The only difference is who it is intended for, how much time we have to prepare it, and how much information we want to provide.


When choosing a format, it all revolves around your ideal buyer . The information people get from your content will help them achieve their goals, and the format of your content will make that information more understandable and accessible to your key buyers.


If your persona prefers visual content, opt for infographics rather than longer text. If they follow blog posts daily, this format may be the most suitable for them. You will offer content of special value accessible via a web form, in exchange for additional data (name, email, ...)