Tracking phone calls via mobile devices has been possible in the AdWords system for some time. On the one hand, via call extensions. On the other hand, via specially created call conversions in combination with an onclick parameter similar to tracking outgoing links or downloads. Here, you track clicks on the phone number displayed on a website.
Tracking mobile calls via AdWords Conversion Tracking
Theoretically, this variant can also be recorded via virtual page views in Google Analytics (read more here: Tracking outgoing links and downloads with Google Analytics ).
SEO and AdWords phone tracking by third parties
Various third-party providers who charge for a fee offer costa-rica phone number data the option of using their own systems to track callers down to keyword level using the referral information provided. This makes it possible to identify SEO keywords in addition to SEA keywords and to track whether the callers came via organic search results, AdWords ads, direct access and sometimes access via other websites. As with Google's forwarding numbers, a pool of numbers is usually used here, which rotates on the website instead of the original number. This means that every visitor is assigned a unique phone number via a cookie . This can then be matched with the referral information and recorded as soon as this number is dialed.