Below, I will tell you the main differences

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According to the network itself, more than 500 million accounts use Instagram stories daily.

This data makes it clear how much traffic there is through stories and how beneficial it is for advertisers to place ads in stories.

Likewise, one in five stories receives a direct message from viewers.

Stories ads are an essential part of your Instagram marketing strategy because it means you can share your message with an audience that is already viewing content from the people they follow.

In Stories, ads are full-screen and vertical, so when you view them, all you see on your mobile device is the ad content.

When a story ends, it either ends or manually swipes up with the call-to-action date to reach the landing page you specified when setting up your campaign.

Stories ads, like feed ads, are difficult to differentiate from other organic content.

Aside from the word “advertising” appearing in the post, they look a lot like other organic posts.

Reels Ads
Reels are a feature that allows you to record short videos of 15 to 30 seconds, to which you can increase or decrease the speed, add text and also add music, sounds, filters and effects.

This product is perfect for reaching out to audiences who don't follow you yet and represents a space in which to introduce your brand. Companies can reach larger audiences and discover new content.

Reels ads are a full-screen, vertical format similar to Stories ads and are displayed between Reels. These ads play on a loop and can last up to 30 seconds, just like regular Reels content. People will be able to comment on them, like them, watch them, save them, and share them.

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Creating Ads from the App vs. Facebook Ads Manager
Through the ad manager you have a wide variety of advanced options that you cannot access from the application.

Even though you can promote your posts from the platform itself, this is not the best option to get good results.

between creating ads from the Instagram app or from the Facebook Ads Manager.

Types of publication and location
From the app you can only advertise posts you have already published on your feed, and also promote your stories, as long as they do not contain tags or gifs and the image or video is of good quality.

Through the Ads Manager, however, you can advertise both in the feed and in stories with gifs and tags, without it having to be a high-quality photo/video.

You can also do this from posts you already have on your feed, so you can maintain social proof.

Advertising Objectives
If you promote your ads through the mobile app you will only be able to:

Get more visits to your profile and website.
Reach a group of people in a specific location.
Send direct messages.
Similarly, the “call to action” (CTA) buttons are quite limited in the app.

However, from the ad manager you will be able to choose from a greater number dutch cell phone number of objectives, as well as from a wide variety of calls to action for your campaigns, which will allow you to better describe the action you want users to take in said campaigns.