This article deals with a Google patent from June 2021 that describes methods for how a search engine assigns content to certain entities/topics and converts it into a ranking. This article is of interest to advanced SEOs, content managers and teachers in these areas. Enjoy reading!
Table of contents [ Hide ]
1 Summary of the patent “Methods, systems, and media for presenting content organized by category”
2 The process for identifying and evaluating the relationships between entities, topics and categories
2.1 User behavior for identifying relationships
2.2 Media formats preferred for output
2.3 Co-occurrences in documents for identifying relationships
2.4 (Semi-)Structured databases for identifying relationships
3 Conclusion for practice
Summary of the patent “Methods, systems, and media for presenting content organized by category”
The patent entitled “ Methods, systems, and media for presenting content organized by category ” with the patent number US11036743B2 was published by Google on June 15, 2021. It describes methods by which a search engine groups, delivers, and ranks content based on main and secondary entities according to a scoring system.
The identification of content related to a topic or main vietnam phone number data entity is based on user behavior. Various sources are used to identify the content. These sources may include information indicating topics that are semantically related to a main topic, where the relationship between two topics is inferred based on user behavior (e.g., a user's search queries , content that users typically view in the same session, and/or any other appropriate type of user behavior). Structured data that suggests a relationship to the main topic may also be used for grouping.
The clues from user behavior and structured information can be combined and used to group the content.
For example, two films can be related to each other because they feature the same actor.
Here is an example:
The entity of a superhero can be obtained from a source assigned to the entity through attributes that are typical for person entities. Furthermore, other sources that provide information about actors and films that are associated with this main entity can be related. These can be, for example, various actors who have played the role of James Bond or films in which James Bond has played a role.
For the group of films in which the main character played a role, clips from the films, soundtracks from the films and/or other suitable content elements can then be output in the output. In general, various forms of content such as video content, audio content, television programs, films, live streaming content, audio books, documents, web pages and/or other suitable types of content can be grouped and output in relation to the main entity.