White Paper Creation Flow
Posted: Thu Jan 30, 2025 7:14 am
"Profession/Industry-specific materials" are a unique addition to the white papers explained above. Currently, many companies use a variety of white papers in their marketing, and the number of white papers distributed is on the rise, making the standards for each unclear. It is also becoming more difficult to differentiate, and there is a need to appeal to users accurately.
What we recommend is bulgaria cell phone number list a white paper that is "occupation/industry-specific" and adds unique features to the white papers explained above. This type of white paper does not simply publish case studies or service materials, but strategically targets specific users selected by occupation or industry, enabling high marketing effects. If your company has unique strengths in marketing, this is an easy method to use.
The use of white papers is an essential tool for generating high customer attraction through marketing. But what steps do you take when creating a white paper for actual marketing? From here, we will explain the flow of creating a white paper.
Step 1: Setting the problem
First, define the problem. Set the products or services you will deal with in your marketing that will contribute to resolving user concerns and problems that your company's solutions can help solve.
Step 2: Set goals
Set the action you want your customers to take after reading the white paper you created. The goal is to create a white paper so that customers who are generally considering how to solve their problems will visit your company's white paper to find the solution.
Step 3: Set your target
Among the target individuals and companies, we will set the target group that we would like to specifically download the white paper. As with selecting a persona image in marketing, the selection method can be made more specific by clarifying detailed information.
What we recommend is bulgaria cell phone number list a white paper that is "occupation/industry-specific" and adds unique features to the white papers explained above. This type of white paper does not simply publish case studies or service materials, but strategically targets specific users selected by occupation or industry, enabling high marketing effects. If your company has unique strengths in marketing, this is an easy method to use.
The use of white papers is an essential tool for generating high customer attraction through marketing. But what steps do you take when creating a white paper for actual marketing? From here, we will explain the flow of creating a white paper.
Step 1: Setting the problem
First, define the problem. Set the products or services you will deal with in your marketing that will contribute to resolving user concerns and problems that your company's solutions can help solve.
Step 2: Set goals
Set the action you want your customers to take after reading the white paper you created. The goal is to create a white paper so that customers who are generally considering how to solve their problems will visit your company's white paper to find the solution.
Step 3: Set your target
Among the target individuals and companies, we will set the target group that we would like to specifically download the white paper. As with selecting a persona image in marketing, the selection method can be made more specific by clarifying detailed information.