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Relationship between the triple media

Posted: Thu Jan 30, 2025 7:18 am
by maksudasm
The three media that connect companies and users on the marketing stage and attract customers are called triple media. Owned media is one of the triple media, and the interaction between each of the three media makes for smooth marketing activities and successful customer acquisition.





The triple media is classified into "paid media," in which advertising is carried out at a cost; "owned media," in which the company controls the advertising content; and "earned media," which is media provided by third parties such as social media and word of mouth.

The three media mentioned above are very different in the way they are made, the creators and senders, and the methods they use to communicate with users. cambodia cell phone number list Therefore, by interacting with each other, they can effectively approach users and succeed in attracting customers.



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Three differences between owned media and a website


Both owned media and websites are self-managed media created for the purpose of attracting customers, and there are no clear standards regarding the differences between them or how to create them. So what are some examples of the differences between the two methods of attracting customers?